The Making of
The Haven Collection
A collection of introspection and renewal, capturing the fluidity of nature in fleeting moments
The Haven Collection | Campaign Creative Team
Creative Direction : hello ronron | Photographer : Raymond Pung & Unknown Imagery Studio | Video Creative Director : Kay Kah Kei | Director of Videographer : Chang Wei Chuan | Hair and Makeup Artist : Diana Tang | Talent : Quinn Fung & Alie Tan | Producer : Angela Chiang
The Haven Collection | Campaign Creative Team
Creative Direction : hello ronron | Photographer : Raymond Pung & Unknown Imagery Studio | Video Creative Director : Kay Kah Kei | Director of Videographer : Chang Wei Chuan | Hair and Makeup Artist : Diana Tang | Talent : Quinn Fung & Alie Tan | Producer : Angela Chiang
Discover
Behind the Scenes
“Every knit pattern tells a story. From the voluminous ribbed pleats flowing like waterfalls, to the delicate pointelle patterns mirroring the soft ripples of water...
”
“Inspired by the gentle curves of coastlines, 'Haven' brings the beauty of nature to life in every stitch.
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“'Haven'—our third collection of summer knit dresses, created for effortless beauty and ease in every moment.
”
Creating
The Haven Collection
A peek into our sketches, from the first hand draft to the finalized design.
The Colour Palette
With a palette of soft lilac, misty blue, soothing teal, and calm ivory—shades inspired by light on moving water—each knit piece is thoughtfully crafted to bring a sense of ease, designed to stay with you through the changing seasons.
A Low-waste Knitting Method
At hello ronron, each piece of knitwear begins with care, using deadstock or upcycled yarns that honour both nature and culture.
We thoughtfully knit every garment to balance structure and softness, with a low-waste process designed to minimize excess and reflect our dedication to sustainability.
Selecting the Material
Each garment is finished with a hand-stitched label made from recycled plastic bottles, cut with ultrasonic precision for smooth edges that feel gentle against the skin.
This small, purposeful detail embodies our belief in giving new life to waste, merging craftsmanship, sustainability, and beauty in every creation.
From concept to creation
At hello ronron, every piece we create reflects a deep passion for craftsmanship and storytelling.
The Haven Collection | Campaign Creative Team
Creative Direction : hello ronron | Photographer : Raymond Pung & Unknown Imagery Studio | Video Creative Director : Kay Kah Kei | Director of Videographer : Chang Wei Chuan | Hair and Makeup Artist : Diana Tang | Talent : Quinn Fung & Alie Tan | Producer : Angela Chiang
Inspirations & Stories
About The Haven collection.
'Haven' is not built by perfect hands—it’s created by the journey, the soft steps, the moments where you are unsure but keep moving forward..
Inspired by the quiet strength that comes from navigating life’s shifting tides, Haven reflects the essence of resilience. This collection of knit dresses in lilac, ivory, misty blue, and teal is designed for the woman who understands that her home is not found in still waters, but in her ability to weather every storm and keep creating a space for herself.
It’s not about the grand return or the flawless plan—it’s about finding a haven in the midst of the world’s noise, resting in the flow, and knowing she is enough, just as she is. As lilac fades into night and teal waters carry her, she embraces the beauty of her journey, discovering that home is in the unspoken moments of simply being.
A reflection of that quiet strength—each piece carrying the softness and fluidity of nature while embodying the steady confidence to stand strong in the current.
A journey—drifting through ocean tides, the serenity of a winter lake, and the gentle flow of river streams. It’s where the ocean meets the shore, where streams find their path. A journey meant to be lived in your own way, at your own pace.
Haven embodies the quiet strength of nature’s gentle waters. With a color palette inspired by the soft rhythm of water and the delicate hues of nature, it invites you to embrace the flow.
This collection of soft knit dresses in lilac, ivory, misty blue, and teal reflects the essence of finding your home and creating it—a celebration of being unapologetically, beautifully you.
Picture the soft hues of lilac skies, ivory sands glistening along the path, misty blue morning rivers, and the deep teal of ocean waves. Haven is for every beautiful chapter in your journey—finding your home, creating it, embracing it. Beautifully, effortlessly, just as you are.
Every knit pattern tells a story—inspired by the gentle curves of coastlines, 'Haven' brings the beauty of nature to life in every stitch..
she learned that home was in the unspoken moments
not the grand return
or the perfect plan,
but the softest steps—
the ones where she was unsure,
where the waves pushed her off course.
and still, she moved forward.
lilac fading into night,
teal waters carrying her,
misty blue skies folding her in,
until she found her place.
a haven not built by perfect hands,
but by the ones
that weathered every storm
and kept creating,
kept making a space
where she could just
be.
The Haven Collection
Every knit pattern tells a story—inspired by the gentle curves of coastlines, 'Haven' brings the beauty of nature to life in every stitch.
The Helena dress carries a pleated ribbed knit pattern with a flowy, romantic drape. This dress is versatile for transitioning from day to night with effortless elegance.
The Gabrielle dress is knitted with a delicate lace-like pattern. This Pointelle Knit features fine details, excellent stretchability, and a flattering slim-fit enveloping the figure.