Felicity draws inspiration from the golden age of cinema and the romance of vintage classics. This collection reimagines retro silhouettes with a modern sensibility, capturing the soft glow of summer light—moments in motion, as if lifted from an old film reel.

Crafted from soft, low-waste knitwear, each piece balances structure and fluidity, offering a harmonious blend of sophistication and ease. The colour palette—olive, chai, avocado, and burgundy—evokes the warmth and richness of classic cinema, inviting you into a world of effortless elegance.

Designed to move with you, these dresses flow seamlessly from sunlit mornings to starry evenings, embodying both grace and comfort.

This collection of soft knit dresses, in hues of olive, chai, avocado, and burgundy, is a fresh take on the retro classics. It’s romance, wanderlust, and the joy of simply becoming.

Every detail has been thoughtfully considered—the sculpted lines that skim without clinging, the softness of the yarn embracing your skin, and the enduring quality that transforms these pieces into treasures in your wardrobe.

To me, Felicity feels like tracing the edge of a vintage postcard, sunlight flickering on iced tea glasses, and the crackle of a nostalgic melody lingering in the air.

This collection is a celebration of living fully—laughing, moving, growing, and daring to love again. It’s about carrying your stories with grace and strength.

Felicity, where every thread tells a story, and every piece invites you to embrace the art of living beautifully.

The colours in this collection hold deep significance to me. Burgundy symbolizes self-love and affection for those close to us. Olive green represents the endlessness of life, while chai reflects the richness of experiences blended with warmth. Avocado green captures the curiosity of new beginnings, reminiscent of a calf exploring the world.

Felicity is more than just a collection; it serves as a celebration of resilience, transformation, and the rediscovery of freedom.

Every knit pattern tells a story—inspired by the graceful curves of ripened grains at autumn's harvest, 'Felicity' brings the beauty of nature to life in every stitch..

she stood—
like a tree shedding leaves
to bloom once more.

her hands released the fragments
she thought she couldn’t live without,
while whispers of past paths lingered—
tender, fierce, yet all led her here.

burgundy warmed her fingertips,
the softness of almond earth held her steady,
and emerald fields stretched wide,
alive with growth and promise.

the world before her was painted
in olive and avocado hues—
new buds on ancient branches,
curious and untamed.

this was not a blaze of glory,
but quiet freedom:
the joy of becoming,
of roots growing deep,
and branches daring to reach wide.

The Felicity Collection | Campaign Creative Team

Creative Direction & Fashion Film Photographer : Xenia Valule & Andrus Valulis
Talent : Marta Trofimovicha
Producer : Angela Chiang & hello ronron