Our feature on Vulcan Post —

"There’s a new brand in Malaysia that’s hoping to make an impact on the wardrobes of modern, working Southeast Asian women.

It’s called hello ronron, but it’s not your average office wear fashion label—it’s knitwear. Commonly described as a frumpy article of clothing in literary media, it appears that hello ronron is hoping to help turn that perception on its head.

Looking into the brand’s ethos, it’s clear that the team is serious about making quality knitwear. But with Malaysia’s climate being the farthest example from sweater weather, one has to wonder, why knit in particular?..."

—  Vulcan Post

Read the full article here:
Knit-picky over cut & design for Asian women’s silhouettes, she started this fashion label